Cookie Policy - WayAway.io

July 15, 2022

WayAway uses cookie files and similar technologies to track user behavior in their interactions with our various online services and features. These technologies allow us to support and improve WayAway and its features as well as better understand and respond to user requests. In this Cookie Policy, we will talk in detail about cookie files and similar technologies used on WayAway and how to manage them.

This policy is an integral part of WayAway’s Privacy Policy and continues in the context of automatic processing of Personal Data.

We reserve the right to update this Cookie Policy from time to time when implementing new technologies, changing operational patterns or principles, or adopting new cookie/privacy laws and regulations by respective authorities. Please review this policy periodically for changes. In case of significant or conceptual changes, we will notify you and fulfill your right to be informed. If you do not accept the amended version, please stop using WayAway or reset your cookie preferences as needed.

What are cookie files and similar technologies?

Cookies are small text files containing information that are placed on your computer or other device when you visit and use a particular website, online service, feature, web-interface, or mobile application. Put simply, these pieces of information allow providers to track how you interact with their sources, what choices you make, and which settings you use. Some of this information can also help said providers understand which ads are most suited to you. The cookies themselves don’t identify you without additional data, but enable providers to create your online profile.

We will use the term “cookies” to describe various tracking technologies that work on the same principle and alongside cookie files to allow us to monitor user behavior, choices, and actions on WayAway. For example, tags, tracking pixels, code snippets, tracking URLs, local storage, and scripts.

Types of cookies used on WayAway

Different cookie files have different lifespans. Some can be deleted right after a session on WayAway, while others remain in the device memory until their expiration date or until the user manually deletes them.

If cookie files are installed, processed, and fully controlled by WayAway without the help of third parties, such cookies are referred to as first-party cookies. If processing involves other parties, such as Data Processors that are authorized by us to process data for the intended purposes, such cookies are referred to as third-party cookies. Third-party cookies are processed by other providers according to their internal privacy policies.

Cookies can also be differentiated by the purposes for which they are processed. We use the following types of cookies within WayAway products.

Essential Cookies is an umbrella term for a cookie category that brings together different cookies important for the website operating. WayAway cannot function properly without these cookies. This pertains to all its available features, such as the personal user account and options to select the language, currency, and destinations. Some Essential Cookies carry out business functions and impact upon WayAway’s efficiency within the metasearch engines market. For such files, we do not collect your consent, but instead process them by default, based on our legitimate interest to fulfill our obligations to you.

Functional (Technical) Cookies help WayAway analyze your interactions with our web resources/features and remember your preferences in order to personalize your experience, where possible, without your direct participation and improve the quality of the services provided. These files help us collect and assess different metrics, such as visit duration or the steps taken during the user’s interaction with the interface. Processing of this data allows us to make the service more efficient and make your interactions with the service more convenient. Such cookies are not required. We receive your consent before processing Technical Cookies and will stop processing them upon the withdrawal of said consent (unless otherwise specified in the technical parameters of the cookie).

Marketing Cookies help us display digital ads on different elements of the web-resource interface and actively promote WayAway by purchasing digital ads, including through ad networks. Data processed with Marketing Cookies helps WayAway and third-party providers, such as Google or Facebook, show you more relevant ads and understand the efficiency of said ads (cross-context behavioral advertising purposes). You can use the Data preferences menu to opt out of collection and sharing of marketing cookies with our partners

How to manage your cookie preferences

We offer you a special Data preferences menu that is available from the moment you start using WayAway. This menu will help you set up your personal data (incl. cookie) preferences and revoke consent to process Technical and Marketing Cookies (which also means revoking consent to sharing of the data for cross-context behavioral advertising) at any time.

To delete installed cookie files or block them from their installation (i.e. their collection) in the first place, you need to use the tools that your device offers you. Here, you can find links to related sections and instructions on how to delete cookies in popular browsers: Google Chrome, Internet Explorer, Mozilla Firefox, Safari (Desktop) & Safari (Mobile), Android Browser, and Opera and Opera Mobile.

In addition, you can always send a query to our support team for additional clarification, deletion, or setting up cookies.

Important: Removal of individual cookies can affect your access to certain parts of WayAway and/or the functioning of certain features.

You can also set up third-party cookies on the resources of cookie providers or with their help. Here, we’ll mention the biggest providers of Technical and Marketing Cookies, which are used by WayAway and set up on your devices through interaction with external content.

Google Analytics is one of the most popular technical solutions that allow us to collect analytical data about the use of a web-resource using cookie files, articularly advertising data, and apply that data to achieve our processing objectives. You can learn how user data is processed for web-resources equipped with Google Analytics in Google’s guidelines and special description. To opt out of Google Analytics, please visit the browser add-on page.

Facebook – We use the products and tools of Facebook for Business to process data in the context of digital ads and to fulfill or maintain particular features of WayAway. You can learn more about cookie processing via Facebook here.

If you have any questions regarding the present policy or if you’ve noticed an error in the process of automatic handling of your data, feel free to send an email to legal@gtu.ltd.

Detailed information on the cookies used by WayAway